An SEO audit is a comprehensive evaluation of your website’s performance in search engines, designed to uncover strengths, weaknesses, and opportunities for growth. It involves analyzing key factors such as website structure, technical issues, on-page elements (like content and keywords), backlink profile, and user experience. By identifying errors, gaps, and optimization opportunities, an SEO audit helps improve your site’s visibility, rankings, and overall organic traffic, ensuring it aligns with current search engine algorithms and best practices.